Adidas posts 16% decline in revenues in 2020 due to COVID-19


BERLIN - German sportswear manufacturer Adidas announced on Wednesday that its full year revenues in 2020 declined by 16 percent year-on-year to 19.8 billion euros ($23.6 billion) as sales were "significantly impacted" by the global outbreak of the coronavirus pandemic.

Operating profit of Adidas in 2020 plummeted by almost 72 percent, amounting to 751 million euros. According to Adidas, operating results were "significantly impacted by several coronavirus-related charges" in particular in the first half of 2020.

"2020 was a year like no other," said Kasper Rorsted, chief executive officer (CEO) of Adidas. "But despite all the challenges we faced, we still used the year to make Adidas a better company," Rorsted added.

Business development in the first half of the year in particular was negatively affected by a "significant number of temporary store closures" and a "pronounced traffic reduction" within the remaining store fleet, according to Adidas.

In the second half of the year, however, opening rates of the company's global store network increased to more than 90 percent. With the exception of Europe, Adidas store fleet "remained largely operational" until the end of last year.

"Our business continued to recover towards year-end and we returned to growth in the fourth quarter," said Rorsted.

In a "strong finish to the year," Adidas recorded increasing sales in all markets except Europe in the fourth quarter (Q4). China in particular closed the year with a "significant growth" in Q4 as sales were up 7 percent driven by a "strong recovery."

As of January 2021, Adidas changed its organizational structure to manage China as a separate market in order to reflect the "importance of China as a growth market".

With Adidas' global store opening rate currently standing at above 95 percent, Adidas expects a "strong top-line recovery in 2021." On a currency-neutral basis, sales are expected to increase at a "mid-to high-teens rate," with revenues increasing in all market segments.

柏林——德国运动服制造商阿迪达斯周三宣布,由于全球冠状病毒大流行的爆发“严重影响”了销售额,其2020年全年收入同比下降16%,至198亿欧元(236亿美元)。阿迪达斯2020年的营业利润暴跌近72%,至7.51亿欧元。阿迪达斯表示,经营业绩“受到几项冠状病毒相关费用的显著影响”,尤其是在2020年上半年。“2020年是独一无二的一年,”阿迪达斯首席执行官卡斯帕·罗斯特德说。“尽管我们面临着所有的挑战,但我们仍然利用这一年让阿迪达斯成为一家更好的公司,”罗斯特德补充道。阿迪达斯表示,上半年的业务发展尤其受到“大量临时门店关闭”和剩余门店“流量明显减少”的负面影响。然而,在今年下半年,该公司全球商店网络的开店率增加到90%以上。截至去年年底,除欧洲以外,阿迪达斯的门店“基本保持运营”。“我们的业务在接近年底时继续复苏,我们在第四季度恢复了增长,”罗斯特德说。阿迪达斯第四季度(第四季度)在除欧洲以外的所有市场的销售额都有所增长,这是“今年的强劲表现”。尤其是中国,第四季度以“显著增长”结束了这一年,因为在“强劲复苏”的推动下,销售额增长了7%。截至2021年1月,阿迪达斯改变了组织结构,将中国作为一个独立的市场进行管理,以反映“中国作为一个增长市场的重要性”。阿迪达斯的全球开店率目前超过95%,阿迪达斯预计“2021年将强劲复苏”在货币中性的基础上,销售额预计将以“中到高的速度”增长,所有细分市场的收入都将增加。


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